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Leadership Team

Phillip Heath

Phillip W. Heath, MS
President and Chief Executive Officer

Phillip W. Heath is the president and CEO of Samaritan, an independent not-for-profit provider of home-based healthcare and supportive services in Mount Laurel, New Jersey. Founded in Moorestown in 1980 as one of the country’s first hospices, Samaritan now provides an expanding range of life-enhancing services for nearly 11,000 patients and their families annually in five New Jersey counties. 

Before joining the Samaritan leadership team, Phillip’s career was distinguished by 30 years of leadership experience with various local, regional, and national healthcare organizations in the areas of sales, marketing, business development, government affairs, and operations. With extensive experience in the hospice, senior housing, long-term care, and healthcare technology arena, he was also involved in corporate community affairs, social responsibility, inclusion and diversity initiatives, and as a community volunteer throughout his career.  

Phillip served as Chief Marketing and Sales Officer and Chief Administrative Officer with a provider of long-term care services and Program of All-inclusive Care for the Elderly (PACE).  Most recently he was the Chief Administrative Officer (CAO) for a healthcare technology firm where he was responsible for providing instructional leadership to department managers, working to develop and implement the company’s strategic plan, administrative policies, and performance of all corporate departments.  

Phillip holds a B.A. from Morehouse College and an M.S. in Health Services Administration from the University of Detroit Mercy. He earned a certificate in Healthcare Leadership from Cornell University and is a member of Alpha Phi Alpha Fraternity, Inc. 

At Samaritan, Phillip is responsible for leading the vision, mission, and strategic direction to provide advanced clinical expertise and extraordinary compassion through our comprehensive and growing family of life-enhancing services including: primary care at home, palliative medicine, hospice care, grief support, education, and advocacy. 

Prior to being unanimously elected to the role of President and CEO in 2022, Phillip led Samaritan’s volunteer board of trustees as chairman for four years, working alongside the senior leadership team to expand the organization’s care options to help more people—especially those who are most vulnerable—in more ways.  

Throughout his career, Phillip has understood his mission of service to be “provide what the patient wants and what the patient needs.” That priority continues today as he leads Samaritan’s mission to help patients, and those who care about them, live their best lives every day. 

Dr. Stephen GoldfineStephen Goldfine, MD, DABFP, CAQGM, DABHP
Chief Medical Officer

Stephen Goldfine, MD, DABFP, CAQGM, DABHP, is a palliative care physician with more than 30 years of experience. Since 2003, he has served as the chief medical officer where he oversees the care of all Samaritan’s patients in hospice care, palliative medicine, and primary care at home. In addition to his role on Samaritan’s Senior Leadership Team, Dr. Goldfine also serves as Samaritan’s liaison with the medical community and provides direct care for patients at home, at hospitals and long-term care communities.

Dr. Goldfine is certified by both the American Board of Hospice and Palliative Medicine and the American Board of Family Practice, with added qualifications in geriatrics and hospice and palliative medicine.

An articulate and engaging speaker, Dr. Goldfine has presented a range of educational workshops to healthcare professionals and the public through collaborations with the Goals of Care Coalition of New Jersey, the New Jersey Hospital Association, New Jersey Health Care Quality Institute, Medical Society of New Jersey, and the Home Care & Hospice Association of New Jersey.  Dr. Goldfine provided keynote presentations for the New Jersey Healthcare Leadership Academy, New Jersey Academy of Family Physicians, National Hospice and Palliative Care Organization’s Leadership and Management Conference. Dr. Goldfine serves on the National Partnership for Healthcare & Hospice Innovation’s Physician Forum.  Dr. Goldfine completed Faculty Training with VitalTalk, an organization nurturing healthier communication between clinicians and patients on advance care planning, serious illness, and end-of-life care options.

Dr. Goldfine received his medical degree from Temple University School of Medicine in Philadelphia, and his undergraduate degree from Emory University in Atlanta.

Susan McCann
Chief Operating Officer

As chief operating officer, Susan oversees all of Samaritan’s clinical programs. She began her service to Samaritan 2003 as manager of social work and bereavement services, and then vice president of human resources.

Prior to joining Samaritan, Susan spent 16 years in clinical and administrative roles in not-for-profit/healthcare organizations. She worked as a medical social worker in long-term care, as well as in acute care and outpatient settings serving the AIDS population. She served in administrative roles at the National Multiple Sclerosis Society Central NC Chapter, Philadelphia Corporation for Aging, and the AIDS Coalition of Southern New Jersey.

Susan received her bachelor’s degree in social work from the University of North Carolina at Greensboro and her master’s degree in social work from the University of North Carolina at Chapel Hill, with a specialization in administration.

Chris Rollins, MBA, CFRE
Chief Development Officer

Chris Rollins is Samaritan’s chief development officer, leading the organization’s fundraising efforts. He previously served as the senior development professional at Southern Regional Medical Center in Atlanta, Virtua West Jersey, and Southern Ocean Medical Center, in Manahawkin, NJ.  Most recently, as executive vice president of Pride Philanthropy, Chris consulted not-for-profit organizations across the US.

Chris is a trustee of the Community Foundation of South Jersey; past president and founding member of both the South Jersey Chapter of the Association of Fundraising Professionals (AFP), and the Georgia Hospital Association’s Society of Development Professionals; and current chair of the National Partnership for Hospice Innovation’s (NPHI) Philanthropy Forum.

Chris earned a BA from Hood College, a MBA from Frostburg State University, the Certified Fundraising Executive credential (CFRE) in 2000, and has published his first book: Truisms of Fundraising.

Joanne RosenJoanne Rosen
Chief Marketing & Public Affairs Officer

As chief marketing and public affairs officer, Joanne Rosen provides leadership and oversight for all marketing and public affairs operations to support Samaritan’s mission, vision and strategic goals.

Joanne and her team develop and execute strategic marketing communications plans to increase access to Samaritan services, educate and engage all key stakeholders, and promote Samaritan’s reputation in the community.

Joanne oversees the organization’s government affairs, marketing, communications, and more. Among her many passions is her leadership role in advancing Samaritan’s Commitment to Inclusion, Diversity & Access. Joanne also serves as a liaison to the Board of Trustees and the Strategic Planning, Inclusion & Diversity, and Governance committees.

Joanne joined the organization in 1994 as Samaritan’s first director of marketing, eventually expanding her role to vice president of marketing and development, and later to chief marketing and public affairs officer.

Joanne serves as the liaison for Samaritan’s global partnership with Kawempe Home Care, a community-based organization in Kampala, Uganda that offers medical care to disadvantaged people living with HIV/Aids, TB, and cancer. She is an Advisory Council Member of the Global Partners in Care Foundation, which supports compassionate care where the need is great, and resources are few by enhancing access to hospice and palliative care worldwide. As a council member, she will offer insight and expert advice in the organization’s strategy and operations. Additionally, she is a Board Member of American Heart Association’s South/Central New Jersey Regional Board of Directors.

Joanne holds a bachelor’s degree in marketing from Glassboro State College (Rowan University).